/* Rota.co Live · live marketing & eventos
   Layout: preto primeiro, uma coluna longa de 1240px. Cor chapada: magenta, uma por bloco (botões, fita, barras e a seção da Carla).
   Tipos: Archivo variável (títulos 800/118, texto 400/100) e Instrument Serif itálico só na frase da voz. */
:root{
  --preto:#0A0A0A; --grafite:#17171A; --cinza:#8D8C92; --osso:#F3F1EE;
  --ciano:#16D8FF; --azul:#2160D0; --violeta:#3F38C1; --magenta:#C4006A; --rosa:#E0134A; --vermelho:#F5363A;
  --line:rgba(243,241,238,.09); --line-strong:rgba(243,241,238,.18);
  --line-dark:rgba(10,10,10,.1);
  --sans:"Archivo","Helvetica Neue",Helvetica,Arial,sans-serif;
  --voz:"Instrument Serif",Georgia,"Times New Roman",serif;
  --max:1240px; --gutter:clamp(16px, 4vw, 48px); --radius:20px;
  color-scheme:dark;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--preto);color:var(--osso);font-family:var(--sans);font-size:16px;line-height:1.6;font-stretch:100%;overflow-x:hidden}
img,video,svg{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit}
:focus-visible{outline:2px solid var(--ciano);outline-offset:3px}
@media (prefers-reduced-motion:reduce){*{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important;scroll-behavior:auto!important}}

/* ===== tipografia ===== */
h1,h2,h3{margin:0;font-weight:800;font-stretch:118%;font-variation-settings:"wdth" 118;letter-spacing:-.025em;line-height:.96;text-wrap:balance}
h1{font-size:clamp(2.8rem, 6.8vw, 6.2rem)}
h2{font-size:clamp(2.3rem, 5.4vw, 4.7rem)}
h3{font-size:clamp(1.35rem, 1.8vw, 1.7rem);letter-spacing:-.015em;line-height:1.1}
p{margin:0}
.eyebrow{font-size:.72rem;font-weight:500;letter-spacing:.22em;text-transform:uppercase;color:var(--cinza)}
.lead{font-size:clamp(1.05rem, 1.4vw, 1.25rem);line-height:1.7;max-width:36em}
.muted{color:var(--cinza)}
.h-gap{margin-top:22px}

/* ===== botões ===== */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:52px;padding:0 26px;border-radius:12px;border:1px solid var(--line-strong);background:transparent;color:var(--osso);font-weight:500;font-size:.95rem;cursor:pointer;transition:transform .18s ease,border-color .18s ease,background .18s ease,color .18s ease}
.btn:hover,.btn:focus-visible{transform:translateY(-1px);border-color:var(--osso)}
.btn--primary{background:var(--magenta);color:#fff;border-color:var(--magenta);min-height:58px;padding:0 34px;font-weight:600;box-shadow:0 18px 48px rgba(196,0,106,.28)}
.btn--primary:hover,.btn--primary:focus-visible{background:var(--rosa);border-color:var(--rosa)}
.btn--light{background:var(--osso);color:var(--preto);border-color:var(--osso);font-weight:600}
.btn--light:hover,.btn--light:focus-visible{background:#fff;border-color:#fff}
.btn svg{width:18px;height:18px;flex:none}

/* ===== intro (vinheta) ===== */
.intro{position:fixed;inset:0;z-index:100;background:#000;display:grid;place-items:center;transition:opacity .9s ease;isolation:isolate}
.intro video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center;pointer-events:none;user-select:none;background:#000}
.intro__skip,.intro__play{position:absolute;z-index:1;font-size:.72rem;letter-spacing:.18em;text-transform:uppercase;color:var(--osso);background:rgba(10,10,10,.5);border:1px solid var(--line-strong);border-radius:999px;padding:12px 20px;cursor:pointer}
.intro__skip{right:max(20px, env(safe-area-inset-right,0px));bottom:calc(20px + env(safe-area-inset-bottom,0px));color:var(--cinza)}
.intro__play{left:50%;bottom:calc(20px + env(safe-area-inset-bottom,0px));transform:translateX(-50%);background:var(--magenta);border-color:var(--magenta);color:#fff}
.intro__skip:hover,.intro__play:hover{color:#fff;border-color:#fff}
.intro--out{opacity:0;pointer-events:none}
.intro[hidden]{display:none}

/* ===== nav ===== */
.nav{position:fixed;top:env(safe-area-inset-top,0px);left:0;right:0;z-index:50;display:flex;align-items:center;justify-content:space-between;gap:16px;padding:14px var(--gutter);transition:background .3s ease,border-color .3s ease,opacity .6s ease,transform .6s ease;border-bottom:1px solid transparent;opacity:0;transform:translateY(-8px)}
.is-ready .nav{opacity:1;transform:none}
.nav--solid{background:rgba(10,10,10,.86);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-color:var(--line)}
.nav__logo img{height:30px;width:auto}
.nav__links{display:flex;gap:30px;font-size:.88rem;color:var(--cinza)}
.nav__links a:hover{color:var(--osso)}
.nav .btn{min-height:42px;padding:0 18px;font-size:.85rem;box-shadow:none}
@media (max-width:860px){.nav__links{display:none}}

/* ===== layout ===== */
.section{padding:clamp(64px, 9vw, 112px) var(--gutter)}
.wrap{width:min(100%, var(--max));margin:0 auto}
.section--light{background:var(--osso);color:var(--preto)}
.section--light .eyebrow,.section--light .muted{color:#5f5e63}
.section--magenta{background:var(--magenta);color:#fff;position:relative;overflow:hidden}
.section--magenta .eyebrow{color:rgba(255,255,255,.72)}
.section--magenta .muted{color:rgba(255,255,255,.8)}

/* reveals */
.reveal-up{opacity:0;transform:translateY(42px);filter:blur(8px);transition:opacity .8s ease,transform .95s cubic-bezier(.2,.7,.2,1),filter .95s ease}
.reveal-media{opacity:0;transform:translateY(40px) scale(.97);filter:blur(14px);transition:opacity .9s ease,transform 1.1s cubic-bezier(.2,.7,.2,1),filter 1.1s ease}
.is-visible{opacity:1;transform:none;filter:none}
.reveal-word{display:inline-block;opacity:0;transform:translateY(12px);filter:blur(6px);transition:opacity .5s ease,transform .7s cubic-bezier(.2,.7,.2,1),filter .7s ease;transition-delay:calc(var(--i, 0) * 45ms)}
.reveal-write--delay .reveal-word{transition-delay:calc(220ms + var(--i, 0) * 40ms)}
.is-visible .reveal-word{opacity:1;transform:none;filter:none}

/* ===== hero ===== */
.hero{position:relative;min-height:100svh;display:grid;align-items:center;padding:calc(96px + env(safe-area-inset-top,0px)) var(--gutter) 0;overflow:hidden;isolation:isolate}
.hero__bg{position:absolute;inset:0;z-index:-1;pointer-events:none}
.hero__prism{position:absolute;right:max(4vw, calc((100vw - var(--max)) / 2 + 2vw));top:50%;width:clamp(240px, 26vw, 400px);transform:translateY(-54%);animation:float 9s ease-in-out infinite}
.hero__glow{position:absolute;right:6vw;top:34%;width:60vw;max-width:900px;aspect-ratio:1;border-radius:50%;background:radial-gradient(closest-side, rgba(196,0,106,.22), rgba(63,56,193,.08) 50%, transparent 72%);filter:blur(28px)}
.hero__vignette{position:absolute;inset:0;background:radial-gradient(ellipse at 30% 50%, transparent 40%, rgba(0,0,0,.55) 100%)}
@keyframes float{0%,100%{transform:translateY(-54%)}50%{transform:translateY(-58%) scale(1.012)}}
.hero__grid{width:min(100%, var(--max));margin:0 auto;display:grid;gap:26px;padding-bottom:56px}
.hero h1{max-width:13ch}
.hero__sub{max-width:34em;font-size:clamp(1.02rem, 1.35vw, 1.2rem);line-height:1.75;color:var(--cinza)}
.hero__cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:8px}
.hero .rise{opacity:0;transform:translateY(28px);transition:opacity .9s ease,transform 1s cubic-bezier(.2,.7,.2,1)}
.is-ready .hero .rise{opacity:1;transform:none}
.is-ready .hero .rise:nth-child(2){transition-delay:.12s}
.is-ready .hero .rise:nth-child(3){transition-delay:.26s}
.is-ready .hero .rise:nth-child(4){transition-delay:.4s}
@media (max-width:860px){
  .hero{min-height:auto;padding-top:calc(104px + env(safe-area-inset-top,0px))}
  .hero__prism{right:-4vw;top:calc(104px + env(safe-area-inset-top,0px));width:44vw;transform:none}
  @keyframes float{0%,100%{transform:none}50%{transform:translateY(-6px) scale(1.012)}}
  .hero__grid{padding-top:calc(44vw * 1.1 + 12px);padding-bottom:40px}
}

/* a fita */
.fita{overflow:hidden;background:var(--magenta);color:#fff;height:44px;display:flex;align-items:center;white-space:nowrap;user-select:none}
.fita__track{display:flex;animation:fita 28s linear infinite;will-change:transform}
.fita span{font-weight:900;font-stretch:125%;font-variation-settings:"wdth" 125;letter-spacing:.14em;font-size:.95rem;padding:0 44px}
@keyframes fita{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* ===== marcas ===== */
.brands{padding-top:clamp(44px, 6vw, 72px);padding-bottom:clamp(44px, 6vw, 72px);border-bottom:1px solid var(--line)}
.brands__row{list-style:none;margin:24px 0 0;padding:0;display:flex;flex-wrap:wrap;align-items:center;gap:14px 0}
.brands__row li{display:flex;align-items:center;font-weight:800;font-stretch:118%;font-variation-settings:"wdth" 118;font-size:clamp(1.5rem, 3.4vw, 2.9rem);letter-spacing:-.02em;line-height:1;white-space:nowrap}
.brands__row li + li::before{content:"";width:10px;height:10px;border-radius:50%;background:var(--magenta);margin:0 clamp(16px, 2.4vw, 34px)}
.brands__row img{height:clamp(28px, 3vw, 44px);width:auto}
@media (max-width:600px){.brands__row li + li::before{width:7px;height:7px;margin:0 14px}}

/* ===== o que a gente faz ===== */
.about .wrap{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(320px,480px);gap:clamp(40px, 6vw, 80px);align-items:center}
.about__tags{display:flex;flex-wrap:wrap;gap:10px;margin-top:30px}
.tag{display:inline-flex;align-items:center;min-height:34px;padding:0 15px;border:1px solid var(--line-strong);border-radius:999px;font-size:.82rem;color:var(--osso)}
.about__copy{margin-top:30px;max-width:30em;color:var(--cinza);font-size:1.02rem;line-height:1.8}
.about__media{position:relative;margin:0;border-radius:var(--radius);overflow:hidden;background:var(--grafite);aspect-ratio:4/5;animation:floatMedia 8s ease-in-out infinite}
.about__media img{width:100%;height:100%;object-fit:cover}
.about__media::after{content:"";position:absolute;inset:auto 0 0 0;height:38%;background:linear-gradient(180deg, transparent, rgba(10,10,10,.8));transition:opacity 1.2s ease}
.about__media.is-visible::after{opacity:.35}
@keyframes floatMedia{0%,100%{transform:none}50%{transform:translateY(-10px) scale(1.012)}}
@media (max-width:860px){.about .wrap{grid-template-columns:1fr}.about__media{max-width:440px}}

/* ===== frentes ===== */
.services__grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;margin-top:clamp(40px, 5vw, 64px)}
.service{min-height:320px;padding:34px 32px 30px;border-radius:24px;background:var(--grafite);border:1px solid rgba(243,241,238,.04);display:flex;flex-direction:column;gap:18px;transition:transform .35s ease,border-color .35s ease,box-shadow .35s ease}
.service:hover{transform:translateY(-8px);border-color:rgba(243,241,238,.14);box-shadow:0 30px 60px rgba(0,0,0,.45)}
.service__num{font-weight:800;font-stretch:118%;font-variation-settings:"wdth" 118;font-size:.95rem;letter-spacing:.06em;color:var(--magenta)}
.service h3{margin-top:30px}
.service p{color:var(--cinza);line-height:1.8;font-size:.98rem}
@media (max-width:860px){.services__grid{grid-template-columns:1fr}.service{min-height:0}}

/* ===== carla ===== */
.carla .wrap{display:grid;grid-template-columns:minmax(300px,440px) minmax(0,1fr);gap:clamp(36px, 6vw, 88px);align-items:center;position:relative;z-index:1}
.carla__photo{position:relative;margin:0;aspect-ratio:4/5;border-radius:var(--radius);overflow:hidden;background:rgba(10,10,10,.22)}
.carla__photo img{width:100%;height:100%;object-fit:cover}
.carla__role{margin-top:14px;font-size:1rem;font-weight:500;color:rgba(255,255,255,.85)}
.carla__bio{margin-top:26px;display:grid;gap:16px;max-width:34em;font-size:1.05rem;line-height:1.8;color:rgba(255,255,255,.9)}
.carla__stats{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;margin-top:34px;max-width:560px}
.stat{padding:20px 22px;border:1px solid rgba(255,255,255,.28);border-radius:16px}
.stat b{display:block;font-weight:800;font-stretch:118%;font-variation-settings:"wdth" 118;font-size:clamp(2.2rem, 4vw, 3.4rem);line-height:1;letter-spacing:-.03em;font-variant-numeric:tabular-nums}
.stat span{display:block;margin-top:8px;font-size:.84rem;color:rgba(255,255,255,.78)}
.carla__brands{margin-top:22px;font-size:.95rem;color:rgba(255,255,255,.85);max-width:34em}
.carla__mark{position:absolute;right:max(-40px, calc((100vw - var(--max)) / 2 - 120px));bottom:-60px;width:clamp(180px, 22vw, 300px);opacity:.18;pointer-events:none}
.section--magenta .btn--light{box-shadow:none}
.section--magenta .ph{outline-color:rgba(255,255,255,.6)}
.section--magenta .ph-label,.section--magenta .ph-note{background:var(--preto);color:#fff}
.section--magenta .ph-note{display:inline-block;padding:4px 8px;border-radius:4px}
@media (max-width:860px){.carla .wrap{grid-template-columns:1fr}.carla__photo{max-width:420px}.carla__mark{display:none}}

/* ===== a voz ===== */
.quote{padding-top:clamp(64px, 9vw, 112px)}
.quote__panel{position:relative;width:min(100%, 980px);margin:0 auto;padding:clamp(40px, 6vw, 64px) clamp(24px, 6vw, 72px);text-align:center;border:1px solid rgba(243,241,238,.06);border-radius:var(--radius);background:linear-gradient(180deg, rgba(23,23,26,.7), rgba(10,10,10,0));overflow:hidden}
.quote__panel::before,.quote__panel::after{content:"";position:absolute;width:110px;height:110px;border:1px solid var(--magenta);pointer-events:none}
.quote__panel::before{top:-1px;left:-1px;border-right:0;border-bottom:0;border-top-left-radius:var(--radius)}
.quote__panel::after{bottom:-1px;right:-1px;border-left:0;border-top:0;border-bottom-right-radius:var(--radius)}
.quote__text{font-family:var(--voz);font-style:italic;font-weight:400;font-size:clamp(2.3rem, 5vw, 4.4rem);line-height:1.05;letter-spacing:-.01em;color:var(--osso);max-width:16ch;margin:0 auto;text-wrap:balance}
.quote__meta{max-width:34em;margin:26px auto 0;color:var(--cinza);font-size:1.05rem;line-height:1.8}

/* ===== trabalhos ===== */
.cases__head{display:flex;flex-wrap:wrap;align-items:end;justify-content:space-between;gap:20px}
.cases__grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:26px;align-items:start;margin-top:clamp(36px, 5vw, 56px)}
.case{display:block;overflow:hidden;border-radius:18px;background:#fff;border:1px solid var(--line-dark);box-shadow:0 18px 34px rgba(16,16,16,.05);transition:transform .35s ease,box-shadow .35s ease;color:var(--preto)}
.case:hover{transform:translateY(-5px);box-shadow:0 26px 44px rgba(16,16,16,.1)}
.case--offset{margin-top:46px}
.case__thumb{position:relative;aspect-ratio:4/5;background:var(--grafite);display:grid;place-items:center;overflow:hidden}
.case__thumb img{width:100%;height:100%;object-fit:cover}
.case__thumb .ph-mark{width:34%;height:auto;object-fit:contain;opacity:.5}
.case__play{position:absolute;left:50%;top:50%;width:64px;height:64px;transform:translate(-50%,-50%);border-radius:50%;border:1px solid rgba(243,241,238,.5);display:grid;place-items:center;background:rgba(10,10,10,.35);transition:transform .3s ease,background .3s ease}
.case__play::after{content:"";margin-left:4px;border-left:14px solid var(--osso);border-top:9px solid transparent;border-bottom:9px solid transparent}
.case:hover .case__play{transform:translate(-50%,-50%) scale(1.08);background:var(--magenta)}
.case__cap{display:grid;grid-template-columns:4px 1fr;gap:14px;padding:16px 18px 18px;border-top:1px solid var(--line-dark);background:#fff}
.case__cap::before{content:"";background:var(--magenta);border-radius:2px}
.case__name{font-weight:800;font-stretch:118%;font-variation-settings:"wdth" 118;font-size:1.05rem;letter-spacing:-.01em;line-height:1.15}
.case__info{font-size:.84rem;color:#5f5e63;margin-top:3px}
@media (max-width:860px){.cases__grid{grid-template-columns:1fr;max-width:440px}.case--offset{margin-top:0}}

/* ===== contato ===== */
.cta__card{position:relative;width:min(100%, 760px);margin:0 auto;padding:clamp(40px, 6vw, 60px) clamp(24px, 6vw, 60px);border-radius:28px;border:1px solid rgba(243,241,238,.12);text-align:center;background:radial-gradient(60% 50% at 50% 0%, rgba(196,0,106,.22), transparent 70%), linear-gradient(180deg, rgba(23,23,26,.9), rgba(10,10,10,.6));overflow:hidden}
.cta__card::before{content:"";position:absolute;top:0;left:12%;right:12%;height:1px;background:linear-gradient(90deg, transparent, var(--magenta), transparent)}
.cta__card h2{margin-top:14px;font-size:clamp(1.9rem, 3.6vw, 3.1rem)}
.cta__card .lead{margin:22px auto 0;color:var(--cinza);font-size:1.05rem}
.cta__actions{display:flex;flex-wrap:wrap;justify-content:center;gap:12px;margin-top:34px}
.cta__lines{display:grid;gap:8px;margin-top:26px;font-size:.95rem;color:var(--cinza)}
.cta__lines b{font-weight:500;color:var(--osso);user-select:all}
.copy{font-size:.68rem;letter-spacing:.14em;text-transform:uppercase;border:1px solid var(--line-strong);background:transparent;border-radius:999px;padding:5px 11px;cursor:pointer;color:var(--cinza);margin-left:8px}
.copy:hover{color:var(--osso);border-color:var(--osso)}

/* ===== faq ===== */
.faq .wrap{width:min(100%, 860px)}
.faq__list{margin-top:clamp(28px, 4vw, 44px);border-top:1px solid var(--line)}
.faq-item{border-bottom:1px solid var(--line)}
.faq-item__trigger{width:100%;display:flex;align-items:center;justify-content:space-between;gap:20px;padding:22px 0;background:none;border:0;text-align:left;cursor:pointer;font-size:clamp(1.05rem, 1.5vw, 1.25rem);font-weight:500;letter-spacing:-.01em}
.faq-item__icon{position:relative;flex:none;width:22px;height:22px}
.faq-item__icon::before,.faq-item__icon::after{content:"";position:absolute;background:var(--rosa);left:50%;top:50%;transform:translate(-50%,-50%);transition:opacity .25s ease,transform .25s ease}
.faq-item__icon::before{width:16px;height:2px}
.faq-item__icon::after{width:2px;height:16px}
.faq-item__trigger[aria-expanded="true"] .faq-item__icon::after{opacity:0;transform:translate(-50%,-50%) rotate(90deg)}
.faq-item__answer{padding:0 0 24px;max-width:60ch;color:var(--cinza);line-height:1.8}
.faq-item__answer[hidden]{display:none}

/* ===== rodapé ===== */
.footer{padding:clamp(48px, 6vw, 72px) var(--gutter) calc(40px + env(safe-area-inset-bottom,0px));border-top:1px solid var(--line)}
.footer .wrap{display:grid;grid-template-columns:minmax(0,1.2fr) repeat(3,minmax(0,.6fr));gap:32px;align-items:start}
.footer__brand img{width:min(100%, 280px);height:auto}
.footer__brand p{margin-top:16px;color:var(--cinza);font-size:.9rem;max-width:28em}
.footer h4{margin:0 0 12px;font-size:.72rem;letter-spacing:.2em;text-transform:uppercase;color:var(--cinza);font-weight:500}
.footer ul{list-style:none;margin:0;padding:0;display:grid;gap:8px;font-size:.95rem}
.footer a:hover{color:var(--rosa)}
.footer__bottom{width:min(100%, var(--max));margin:40px auto 0;padding-top:20px;border-top:1px solid var(--line);display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:10px;font-size:.78rem;color:var(--cinza)}
.linkbtn{background:none;border:0;padding:0;color:var(--cinza);font-size:.78rem;text-decoration:underline;text-underline-offset:3px;cursor:pointer}
.linkbtn:hover{color:var(--osso)}
@media (max-width:860px){.footer .wrap{grid-template-columns:1fr 1fr}.footer__brand{grid-column:1/-1}}

/* ===== marcação de placeholder (sai na versão final) ===== */
.ph{outline:1px dashed rgba(224,19,74,.55);outline-offset:-1px}
.ph-label{position:absolute;left:10px;top:10px;z-index:2;font-size:.62rem;letter-spacing:.14em;text-transform:uppercase;color:#fff;background:var(--rosa);padding:4px 8px;border-radius:4px}
.ph-note{display:block;margin-top:12px;font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--rosa)}

/* ===== modo público: esconde o que ainda depende de conteúdo real ===== */
.public-only{display:none}
[data-stage="public"] .public-only{display:inline-flex}
[data-stage="public"] .needs-content{display:none!important}
[data-stage="public"] .ph{outline:none}
[data-stage="public"] .ph-label,[data-stage="public"] .ph-note{display:none}
[data-stage="public"] .carla .wrap{grid-template-columns:1fr;max-width:820px}
[data-stage="public"] .carla__stats{grid-template-columns:1fr;max-width:300px}
[data-stage="public"] .cta{padding-bottom:clamp(64px, 9vw, 112px)}